🧪 CRO Case Study #1

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The Test:

Ecom store collection page AB test

The Goal:

To increase revenue per session on our clients collection page.

The Why:

We observed from Google Analytics that visitors were frequently navigating from product pages to other pages on the store. Additionally, heatmaps revealed that the majority of clicks were concentrated on products positioned lower down the page.

The What:

  1. We reconfigured the layout of their mobile pages to display each product card smaller and therefore have them 2x2. This enabled us to showcase 4 products above the fold instead of 1, and users could now easily compare products without having to scroll up and down, reducing friction.
  2. We added a quick "Add to cart now" button to each product card so that people can make a quick purchase based on intent.

The Results:

The Design:

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