🧪 CRO Case Study #11

Want Similar Results for Your Brand?

⚠️ Warning: Blindly implementing CRO best practices can lead to suboptimal results. Each brand is unique and requires a tailored approach. We recommend thorough analysis including analytics, post-purchase surveys, and both qualitative and quantitative research.

Let our CRO experts create a custom CRO strategy for your brand today!

👉 Click here now to book in a free discovery call.

The Test:

Adding “best selling” labels and optimizing above the fold on collection pages.

The Goal:

To increase revenue per session on our client's store.

The Why:

Through using @heatmapme, we could see that 25% of visitors exited the collection pages before viewing any product. We hypothesized that by minimizing the elements above the fold on these pages, and consequently moving products above the fold, we would facilitate increased purchases. Additionally, we aimed to evaluate the impact of introducing "Best Seller" labels to the top-selling items on our collections and product listing pages. We believed this would guide users effortlessly towards popular products, thus accelerating their purchasing decisions.

The What:

  1. We optimized the above the fold section by removing a lot of unneeded elements that we theorized wouldn’t hurt conversions. Therefore bringing the first row of products within the fold on mobile and desktop screens.
  2. We added best selling labels to our best sellers to help customers quickly make a buying decision through social proof.

The Results:

The Design: