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Adding “best selling” labels and optimizing above the fold on collection pages.
To increase revenue per session on our client's store.
Through using @heatmapme, we could see that 25% of visitors exited the collection pages before viewing any product. We hypothesized that by minimizing the elements above the fold on these pages, and consequently moving products above the fold, we would facilitate increased purchases. Additionally, we aimed to evaluate the impact of introducing "Best Seller" labels to the top-selling items on our collections and product listing pages. We believed this would guide users effortlessly towards popular products, thus accelerating their purchasing decisions.