🧪 CRO Case Study #12

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The Test:

Reorganizing and optimizing the above the fold section of the homepage.

The Goal:

To increase revenue per session on our client's store.

The Why:

By enriching the hero section with the stores Unique Selling Points and benefits, particularly aimed at new users, we aim to minimize homepage drop-offs and encourage visitors to engage more by scrolling further and increasing click-through rates to subsequent pages. We’ve also pulled more conversion boosting principles above the fold on mobile and improved the overall layout.

The What:

We added the three most important (based on post purchase surveys) USP’s to a secondary toolbar just below the navigation. We reformatted the layout above the fold to make it more user friendly and added 3 benefit driven bullet-points. We used a far more emotive call to action button which further enticed click throughs. We also made the button full-width on mobile and anchored it with trust and social proof.

The Results:

The Design: