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Reorganizing and optimizing the above the fold section of the homepage.
To increase revenue per session on our client's store.
By enriching the hero section with the stores Unique Selling Points and benefits, particularly aimed at new users, we aim to minimize homepage drop-offs and encourage visitors to engage more by scrolling further and increasing click-through rates to subsequent pages. We’ve also pulled more conversion boosting principles above the fold on mobile and improved the overall layout.
We added the three most important (based on post purchase surveys) USP’s to a secondary toolbar just below the navigation. We reformatted the layout above the fold to make it more user friendly and added 3 benefit driven bullet-points. We used a far more emotive call to action button which further enticed click throughs. We also made the button full-width on mobile and anchored it with trust and social proof.