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Optimizing the menu through an ABC test involving various combinations of categories, images, descriptions, and testimonials to improve navigation and user experience.
Enhancing the menu's UI/UX to facilitate quicker and more intuitive access to desired products, aiming to boost the revenue per session.
Analysis revealed that users found it challenging to quickly locate their desired products due to an unintuitive menu design and insufficient filtering options. A more user-friendly menu with enhanced navigation features was hypothesized to improve the overall shopping experience and lead to increased revenue.
Three versions were tested:
Variant 2 emerged as the clear winner, significantly outperforming the others. Which is a real surprise as I would have put my money on Variant 1 with the images winning.
It just goes to show that you ALWAYS need to test!
Either way the mega menu strikes big again!