🧪 CRO Case Study #14

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The Test:

Optimizing the menu through an ABC test involving various combinations of categories, images, descriptions, and testimonials to improve navigation and user experience.

The Goal:

Enhancing the menu's UI/UX to facilitate quicker and more intuitive access to desired products, aiming to boost the revenue per session.

The Why:

Analysis revealed that users found it challenging to quickly locate their desired products due to an unintuitive menu design and insufficient filtering options. A more user-friendly menu with enhanced navigation features was hypothesized to improve the overall shopping experience and lead to increased revenue.

The What:

Three versions were tested:

Variant 2 emerged as the clear winner, significantly outperforming the others. Which is a real surprise as I would have put my money on Variant 1 with the images winning.

It just goes to show that you ALWAYS need to test!

Either way the mega menu strikes big again!