🧪 CRO Case Study #3

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The Test:

Ecom store Product Page above the fold test

The Goal:

To increase revenue per session on our clients product pages.

The Why:

We noticed that the clients cluttered product pages might be hampering conversions. We theorized that excessive selling points added unnecessary cognitive load on customers. To test this, we streamlined the above the fold by removing most selling points and replaced the long list with three concise, benefit-driven bullet points. This change was designed to highlight key product benefits above the fold, simplifying the decision-making process and to bring other important conversion principles up the fold.

The What:

  1. We replaced the 6-7 bullet points that focused solely on selling points with 3, concise, benefit-driven bullet points.
  2. We then were able to bring other important conversion principles above the fold including, the add to cart button and trust seals.

The Results:

The Design:

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