🧪 CRO Case Study #4

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The Test:

Ecom store Product Page above the fold test

The Goal:

To increase revenue per session on our clients product pages.

The Why:

During an examination of our client's PDP, we observed that the design above the fold lacked certain conversion-boosting elements, particularly on mobile. Large images and spacing pushed crucial conversion drivers below the fold, potentially stalling sales. Based on this, we hypothesized that integrating elements like social proof and a clearer call to action above the fold could significantly increase conversions by leveraging the Primacy effect and providing instant social validation.

The What:

We revamped the PDP design to incorporate these conversion principles prominently above the fold, aiming to reduce friction, improve the user experience, and tap into proven cognitive biases.

The Results:

The Design: