⚠️ Warning: Blindly implementing CRO best practices can lead to suboptimal results. Each brand is unique and requires a tailored approach. We recommend thorough analysis including analytics, post-purchase surveys, and both qualitative and quantitative research.
Let our CRO experts create a custom CRO strategy for your brand today!
👉 Click here now to book in a free discovery call.
Ecom store Product Page above the fold test
To increase revenue per session on our clients product pages.
During an examination of our client's PDP, we observed that the design above the fold lacked certain conversion-boosting elements, particularly on mobile. Large images and spacing pushed crucial conversion drivers below the fold, potentially stalling sales. Based on this, we hypothesized that integrating elements like social proof and a clearer call to action above the fold could significantly increase conversions by leveraging the Primacy effect and providing instant social validation.
We revamped the PDP design to incorporate these conversion principles prominently above the fold, aiming to reduce friction, improve the user experience, and tap into proven cognitive biases.