🧪 CRO Case Study #5

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The Test:

Adding a FREE gift to our clients product pages.

The Goal:

To increase revenue per session on our clients product pages.

The Why:

Our surveys indicated that a large segment of the customer base were BBQ enthusiasts. Based on this insight, we hypothesized that adding a free e-book focused on BBQ recipes and tips could boost the perceived value of our product bundles and drive conversions. Additionally, we took seasonality into account and branded the e-book as a "Summer BBQ" guide.

The What:

To test this, we created the e-book and added it as a free inclusion to our existing product pages, highlighting its addition with a prominently displayed banner. The goal was to tap into our audience's interest, increase perceived value, and capitalize on seasonal trends.

The Results:

The Design:

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