🧪 CRO Case Study #6

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The Test:

Adding Quick Add to each product card on the collection page.

The Goal:

To increase revenue per session on our clients collection page.

The Why:

Our data revealed that 70% of our purchases were made by returning customers, with an average of 2.4 units per order. This led us to hypothesize that adding 'Add to Cart' (ATC) buttons directly on the collection pages could enhance conversions by simplifying the buyer journey. The idea was to eliminate friction by reducing the steps a user must take to complete a purchase, thereby minimizing potential drop-off points.

The What:

To test this, we integrated ATC (quick add) buttons on the collection pages, allowing customers to add products to their carts without needing to navigate to individual product pages. Our goal was to streamline the shopping experience for our core audience, enabling them to easily add multiple items to their cart while browsing through collections.

The Results:

The Design: