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Optimizing the slide cart and removing the one click upsell pop up.
To increase revenue per session on our clients store.
Our data indicated a high drop-off rate at the one-click upsell modal, suggesting that it was a friction point in the customer journey. In light of this, we hypothesized that redesigning the cart to include upsells and a free shipping threshold, while bypassing the one-click upsell modal and directing customers straight to checkout, could boost both conversions and average order value (AOV).