🧪 CRO Case Study #7

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The Test:

Optimizing the slide cart and removing the one click upsell pop up.

The Goal:

To increase revenue per session on our clients store.

The Why:

Our data indicated a high drop-off rate at the one-click upsell modal, suggesting that it was a friction point in the customer journey. In light of this, we hypothesized that redesigning the cart to include upsells and a free shipping threshold, while bypassing the one-click upsell modal and directing customers straight to checkout, could boost both conversions and average order value (AOV).

The What:

  1. To test this, we modified the cart to include these new elements and rerouted the checkout flow accordingly. The objective was to simplify the buying process while motivating customers to spend more to reach the free shipping benchmark. The free shipping threshold was intentionally set just above the average AOV to incentivize higher spending.

The Results:

The Design: