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AB testing a static cart page Vs cart slider and adding USP’s.
To increase revenue per session on our clients store.
Initially, our client's fitness clothing store had a static cart page which from analytics we could see had a large abandonment rate. We wanted to test its effectiveness against a more dynamic cart slider/drawer. The dynamic cart slider won out in this context, improving the shopping experience. But we didn't stop there.
We hypothesized that by making a more dynamic cart slider the potential customers would have a better experience. The test won but we then moved to phase two of the test. We took insights from post-purchase customer surveys to identify four unique selling propositions (USPs) that resonated with the audience:
The impact was substantial. For a store already generating an average of $150,000 per month, the changes resulted in an additional $21,516 monthly revenue, equating to a roughly 14.3% increase, all without increasing the number of clicks.
This was a significant revenue lift from just a single, well-designed test.