🧪 CRO Case Study #9

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The Test:

AB testing a static cart page Vs cart slider and adding USP’s.

The Goal:

To increase revenue per session on our clients store.

The Why:

Initially, our client's fitness clothing store had a static cart page which from analytics we could see had a large abandonment rate. We wanted to test its effectiveness against a more dynamic cart slider/drawer. The dynamic cart slider won out in this context, improving the shopping experience. But we didn't stop there.

The What:

We hypothesized that by making a more dynamic cart slider the potential customers would have a better experience. The test won but we then moved to phase two of the test. We took insights from post-purchase customer surveys to identify four unique selling propositions (USPs) that resonated with the audience:

The impact was substantial. For a store already generating an average of $150,000 per month, the changes resulted in an additional $21,516 monthly revenue, equating to a roughly 14.3% increase, all without increasing the number of clicks.

This was a significant revenue lift from just a single, well-designed test.