❌ Before: There's no overview of how many items are in the cart, this often confuses people on a slider.
✅ After: By clearly showcasing the amount of items in the cart the user is reassured they have selected their desired items and eliminates confusion.
❌ Before: The prompt wasn't bold enough and didn't entice the buyer to spend more
✅ After: By adding a cart emoji and a progress bar ASOS could visually show their buyer exactly how close they were to the next level of free shipping.
❌ Before: The slider lack any sort of social proof.
✅ After: We've added the product review stars into the cart slider to further enhance social proof and desire to proceed with the checkout.
❌ Before: Asos are missing a HUGE opportunity in cross selling items.
✅ After: Adding a "you may also like" cross sell works hand in hand with the dynamic shipping prompt. A good amount of people will add the cross sell to qualify for free 🚚.
❌ Before: "Checkout" as call to action text is very final and blunt.