1. Toolbar went missing

❌ Before: Toolbar was in white and wasn't present on mobile. Using a white toolbar on a white site doesn't work.

✅ After: We've added the toolbar back to mobile and made it a contrasting red colour to stand out against the white.

1. No trust above the fold

❌ Before: The above the fold section seriously lacked any kind of trust or credibility.

✅ After: By simply displaying our Free Returns and Delivery in the header we've automatically added trust.

1. Displaying full images kills important real estate

❌ Before: Having large images pushes down important elements needed above the fold to convert.

✅ After: Setting a better ratio on the main display image and adding a carousel < > to bring elements higher up the fold.

1. No form of scarcity or urgency

❌ Before: The product page lacks any form of urgency or scarcity therefore doesn't encourage a buying decision quickly.

✅ After: We've added a "Viewed in the last 24 hours" element that works perfectly on mobile and doesn't take up space.

1. Where is the social proof?

❌ Before: You had to scroll all the way to the bottom to even find any type of review or social proof!