1. Above the fold ❌ The material above the fold was not attention-grabbing and was missing crucial elements.

So, we:

✅ Changed the toolbar colour to orange contrasting well with the black and white theme.

✅Added an emoji to the toolbar text to make it more conspicuous.

✅ Moved the free shipping, free returns and 24 month guarantee icons and text just under the toolbar in order to instil trust and make them more visual as originally they only displayed in the footer (or the graveyard)

1. Social proof improvements ❌ The page lacks any type of social proof needed to make me desire their products.

So, we:

✅ Added star-ratings to the hero section to boost reliability and communicate trust.

✅ Showcased the number of happy customers and coupled that with star-ratings to further heighten credibility.

✅ Bolded key words such as ‘Rated 4.9’ in order to grasp customer attention.

1. Enhanced product cards ❌ The product display again seriously lacked any social proof or urgency

So, we:

✅ Placed star-ratings below each product

✅ Created further desire, placing ‘new arrival’ and ‘most popular’ text icons.

✅ We also added ‘limited stock’ in a red shade to further boost urgency and also prompt action.